There's many ways to measure physical advertising like OOH, and no technique is perfect.
All things considered, we chose wireless analysis as the optimal approach.
Plug and play wireless analysis for DOOH
Ignores omnipresent devices, and poor quality detections, automatically.
Just 90 seconds of calibration during installation.
Wireless data is then accurately converted to people on the fly.
Measuring every ad play, and warehousing the data in an enterprise-class backend for instant access.
Across thousands of installations, we have an average 99.98% uptime.
Say goodbye to audience CSV files. Real-time audience data, integrated with Broadsign Reach.
Simple to use charts that visualise key information, accessible via OOH Studio.
Understand how your network is changing, without the hard work.
Understand how your network is changing, without the hard work.
Advertiser interface for ad plays, impressions and conversions, updated live.