How to measure a billboard

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There's many ways to measure OOH, and no technique is perfect.

All things considered, we chose wireless analysis as the optimal approach.

Media Gateway

Plug and play wireless analysis for DOOH

Device included with annual plans

Auto-excludes unwanted data

Ignores omnipresent devices, and poor quality detections, automatically.

Wireless data, converted to people

Just 90 seconds of calibration during installation.
Wireless data is then accurately converted to people on the fly.

Real time. Real fast.

Measuring every ad play, and warehousing the data in an enterprise-class backend for instant access.

Robust. Consistent. Reliable.

Across thousands of installations, we have an average 99.98% uptime.

Automatic Programmatic

Say goodbye to audience CSV files. Real-time audience data, integrated with Broadsign Reach.

Billions of datapoints, at a glance

Simple to use charts that visualise key information, accessible via OOH Studio.

Insight Generation

Understand how your network is changing, without the hard work.

Compare Locations / Dates / Time

Understand how your network is changing, without the hard work.

Gorgeous one-click campaign reports

Advertiser interface for ad plays, impressions and conversions, updated live.

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Dubai International Financial Centre, Dubai
+971 (0)‭ 45 584 1 22‬

Office 1002-B
Business Central Towers
Dubai Media City, Dubai
+971 (0)‭ 45 584 1 22

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