OLD_Media Owners – Catch

DESIGNED AND BUILT IN THE UNITED KINGDOM

Digital transformation, over USB.

The Catch Media Gateway is an industrial-grade wireless device, offering plug-and-play:

- Live OOH video broadcasting to mobile
- DOOH loop synchronisation
- Per-ad play impression measurement
- Dwell time analysis and reports
- Real-time audience sync with media players
- Programmatic bid request audience predictions
- Built-in human modelling
- Bidirectional engagement signing.

Plug-and-play integration for the world's leading OOH Platform.

- Synchronised broadcasting of Broadsign loop
- Live impression feed into Broadsign POP reports
- Trigger content playback with mobile engagements
- Reach bid predictor, with fallback modelling engine
- Programmatic impression measurement
- Human modelling calibration dashboard
- Reporting mobile engagements to Broadsign

Other Players

We strongly recommend using Broadsign to get the best experience when integrating the Catch platform, however, our technical team can work with you to integrate non-broadsign players, too. Please reach out to us to discuss your network configuration.

Full feature list

INTERACTIVITY

Broadcast OOH ads to the mobile devices of the nearby audience.
"Like magic" OOH screen detection on mobile. Say no to QR codes, NFC tags, and WiFi networks. Catch just works.
Send notifications to nearby mobiles from OOH screens
Attach actionable content to OOH
In-platform journey from OOH exposure, engagement, through to transaction.
Target engagement content by demographics, affinities, and interests.
On-screen (DOOH) reactions to mobile engagement.
Real world reactions to mobile engagement (for brand activations)

MEASURABILITY

Profile the engaged audience for each campaign by age, gender, location, interests, and affinites.
Report engagments, conversions and resultant transactions back to your advertiser clients.
Insights for brands on which OOH content is more engaging and effective.
Real-time audience measurement and nearby device counts, with industry-leading wireless detection technology.
Audience distribution by month, week, day, hour for each unique piece of ad content.

COMMERCIALISATION

Proven B2C proposition and go-to-market implementation.
Proven B2B brand proposition and commercial model.
Generate significant supplemental performance-based revenues in addition to OOH booking revenue.
Attract new bookings from digitally-focussed brands that do not typically spend budget on traditional OOH.
Accelerate your programmatic adoption, with real-time audience measurement and distribution tables for DSPs APIs.
Dynamically sell remnant inventory on a performance-only basis.

Request a free demo device kit.

Get hands-on with a real Catch-enabled DOOH screen. We'll send out a box with everything you need to turn one of your screens (even your laptop) into a Catch DOOH screen.

RESOURCES

DOCUMENTATION
Interactivity
Measurement
Hardware

DEVELOPERS
3rd Party App Integration
Media Player Integration

GET IN TOUCH

Catch Technologies Ltd
Level 2, Gate Avenue. DIFC
Dubai International Financial Centre, Dubai

GENERAL ENQUIRIES
hello@catch.ad

PRESS & MEDIA
press@catch.ad

WE'RE HIRING

We’re always expanding our team. If you’re passionate about real-world technologies or media, send your CV or LinkedIn profile to hr@catch.ad

SEE US AT UPCOMING EVENTS

April 10th 2025
Dubai 🇦🇪
IAB MENA

May 5th – 7th 2025
Boston 🇺🇸
OAAA Annual Conference

June 4th -6th 2025
Mexico City 🇲🇽
WOOH Global Congress

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